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 | Project Graduation A How-To Manual page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Target Audience: Student BodyHere are some of the ways the PR committee might publicize ProjectGraduation to students. The committee might decide to use some or all ofthese suggestions - or create their own! Ask the principal if various popular seniors can make announcementsabout the party on the public address system.Make Project Graduation flyers available at the school's sporting andsocial events.Ask the principal if the student body president can make anannouncement at the Junior/Senior Prom, at graduation rehearsal, andat the graduation ceremony.Check with the principal about displaying Project Graduation prizes ina showcase at the high school.Have a senior on the paper staff write a monthly column in the schoolnewspaper that describes the party plans as they develop.Print buttons to hand out to seniors when they buy tickets - "ProjectGraduation - The Greatest Party for the Great Class of 20_."Release helium balloons at school as part of your publicity campaignduring lunch.Ask establishments popular with seniors if they will display ProjectGraduation promotional posters.Have the celebration date publicized on the school's athletic calendar.Target Audience: The Community Good relations within the community will enhance the success of ProjectGraduation. Here is some information on how to build good relations in thecommunity through the media, civic groups, and businesses. Make sure your news releases and public service announcements aretyped and double-spaced on one side of 8 ½ by 11 paper. Include thename, address, and phone number of a person to contact for moreinformation. To let the editor know when your copy ends use this mark- ###. For an example of a news release, refer to the back of thisinformation.When promoting your Project Graduation to the media, try to makeappointments with local newspaper editors, TV news directors, andradio station managers. Give them a news release, a list of statisticsabout teenage drinking, drugging, and driving, and any other information they might be able to use. You might also ask them towrite or broadcast an editorial in favor of Project Graduation.Public service announcements (PSAs) for community nonprofit groupsare often aired on radio and TV at no charge. In addition to a newsrelease describing Project Graduation and a fact sheet, give TV andradio stations a very short PSA announcement that they can read overthe air. "Sample PSA" may be found with this information.Encourage TV and radio stations to provide live coverage of ProjectGraduation. Coverage of the event will let the entire community sharethe fun, and it will encourage undergraduate students to organize aProject Graduation when they become seniors.Offer the chairperson, principal, or student body president to localradio and TV talk shows for interviews on Project Graduation.Contact civic groups and offer the Project Graduation chairperson,principal, or student body president as a speaker at any upcomingmeetings.Consider using billboard space to promote Project Graduation. Localbusinesses might help the publicity committee rent the space if theowners won't donate it.Ask local businesses with "reader boards" to put up signs a weekbefore graduation promoting the party.Contact the leaders of the other committees or the Project Graduationchairperson to obtain a complete list of all businesses and civicorganizations who have donated merchandise, services, equipment, orfacilities. Send them notes of appreciation immediately after ProjectGraduation to ensure good community relations for next year's ProjectGraduation.
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